The analysis, which is one of the initiatives in the national strategy for Danish tourism, was prepared by VisitDenmark on behalf of the National Tourism Forum.
The focus of this analysis, is the perceived accessibility to the Danish holiday offers and experiences among
people who either have or are relatives of someone with a physical disability.
Studies at home and abroad show that the market for available holiday offers and experiences is lucrative and growing.
A number of Danish organizations and providers of holiday offers and experiences focus on accessibility to
the public space for people with physical disabilities. Labeling schemes, idea catalogs for motivation and inspiration and specific holiday offers and experiences aimed at people with physical disabilities.