Description
This document is intended to assist business leaders, policy makers, and entrepreneurs unlock the value of the disability marketplace – an emerging market representing over $2.6 trillion of disposable income in the United States, United Kingdom, European Union, and Canada alone. This market crosses geographic, linguistic, gender, age, and class boundaries, making it a source of misunderstood value, both as a consumer base and talent pool.
To help unlock value, this report re-orients the reader away from diversity, equity, and inclusion (DEI) and advocacy, and towards one of experience-driven design. Design for both customers and employees. Doing so positions leaders to cultivate delight: the key ingredient to build loyalty, drive purchase decisions, and maximize employee engagement. The insights here are not solely intended to maximize consumer revenue and employee engagement within disability. Rather, this report is intended to push its reader to think of designing from disability, with direct effects on ease of use that extends to all users.
This report, on its own, does not create value for you. Rather, it should be used as a departure point to disrupt how you and your organization think about, design for, and ultimately delight your core customer and talent base. Disability represents over 25% of your customers and over 20% of your talent. Minimum. Action must f low from board and senior leadership down to customer and talent facing teams – not compliance or DEI.
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