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AccessibleEU Austria - Introducing the Day of Transport Culture in Austria. Learning from the Hungarian Experience (26-AW-AT-01)

Building on the successful Hungarian initiative “A Közlekedési Kultúra Napja”, this AccessibleEU event aims to introduce the concept of a “Day of Transport Culture” to Austria and to lay the foundation for a long-term national awareness campaign.

  • Info days

Austria and Hungary share similar mobility challenges: increasing traffic density, mixed use of public space, growing cycling and micromobility, and the need for respectful interaction among all road users. 

This event co-organised by AccessibleEU, the Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology, the Austrian Society for Transport Science and the Hilfsgemeinschaft der Blinden und Sehschwachen Österreichs (HGBS), aims to foster an inclusive, respectful, and sustainable approach to mobility—bridging road traffic, public transport, cycling, and walking. As well as to raise awareness and expand the concept of traffic culture to include accessibility, universal design, and equal participation for all—especially persons with disabilities, older persons, and other groups with specific mobility needs. It marks the beginning of a cross-border learning process for safer, more empathetic, and people-centred mobility systems.

The event seeks to enable knowledge transfer from Hungarian organisers to Austrian stakeholders. By presenting proven approaches, organizational structures, communication strategies, and lessons learned, the Hungarian partners will support Austria in adapting the concept to its own cultural, institutional, and legal context.

Programme highlights:

  • Keynotes & impulse talks by Hungarian organisers and European experts on mobility culture and accessibility.
  • Best practices: school-based awareness programmes, citizen participation, inclusive safety campaigns.
  • Workshops & idea labs: co-creating Austrian approaches aligned with the European Accessibility Act (EAA) and SDGs.
  • Networking sessions with mobility professionals, NGOs, local administrations, education, and user groups.
AccessibleEU and Hilfsgemeinschaft der Blinden und Sehschwachen Österreichs Logo

Details on the event:

  • Target audience: Austrian transport authorities and ministries. Road safety organizations and NGOs. Municipal and regional mobility planners. Police and emergency services. Public transport operators. Cycling, walking, and road user associations. Educational and Research institutions. Media and communication professionals.
  • When: Wednesday 4 March 2026. 11.00-17.00 CET
  • Format: Onsite
  • Where: Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology. Festsaal (Grand Hall). Radetzkystraße 2, 1030 Vienna. Austria
  • Type of event: Awareness-raising
  • Language: English
  • Accessibility information: Accessible venue. Captioning and sign language interpretation in English.
  • More information
  • How to participate: Free registration
  • transport infrastructure | transport regulations | inclusion
  • Wednesday 4 March 2026, 11:00 - 17:00 (CET)
Country
  • Austria

Programme

  1. 4 Mar 2026, 11:00 - 17:00 (CET)
    Preliminary agenda

    10:30 – 11:00 | Arrival and Registration
    Welcome coffee and informal networking.

    11:00 – 11:20 | Opening and Welcome
    Opening by a high level representative of Austria (e.g. Transport Minister)
    Welcome Address by Hilfsgemeinschaft – Austrian Association Supporting the Blind and Visually Impaired and
    Austrian Association for Traffic and Transport Sciences (ÖVG)

    Introduction to the idea of a Day of Transport Culture in Austria and a short overview of the Hungarian initiative

    11:20 – 12:00 | Keynote Session: The Hungarian Role Model and Experience
    “A Közlekedési Kultúra Napja – Origin, Implementation, Reception and Impact”
    Keynote presented by Prof. Dr. János Tóth, Chairman of the KTE – the Hungarian Scientific Association of Transport 

    12:10 – 12:30 | Q&A and Plenary Discussion
    Clarification of concepts, first reflections from Austrian participants.

    12:30 – 12:45 | Coffee Break

    12:45 – 13:15 | Panel Discussion: What Makes Transport Culture Work?
    Hungarian and Austrian speakers discuss:
    •    Behavioural change vs. enforcement
    •    Role of education, media, and storytelling
    •    Cooperation between authorities, civil society, and businesses
    •    Reaching different target groups (children, people with disabilities, commuters, professionals)
     

    13:15 – 14:00 | Lunch Break & Networking

    14:00 – 15:00 | Interactive Workshops (Parallel Sessions)
    Participants choose one workshop:

    Workshop A: Education and Awareness
    School programs, youth engagement, and long-term mindset change.

    Workshop B: Communication and Campaigning
    Branding, messaging, media partnerships, and public visibility.

    Workshop C: Local and Regional Implementation
    How cities and regions can contribute with their own events.

    Each workshop is co-moderated by Hungarian experts and Austrian facilitators.

    15:00 – 15:15 | Short Break
     

    15:15 – 16:15 | Plenary Feedback and Transfer to Austria
    •    Presentation of workshop results
    •    Identification of key success factors for Austria
    •    Discussion of necessary adaptations to the Austrian context
     

    16:15 – 16:45 | Next Steps and Roadmap
    •    Proposal for an Austrian “Day of Transport Culture”
    •    Potential partners and institutional anchors
    •    Timeline for pilot activities and first national campaign 
     

    16:45 – 17:00 | Closing Remarks
    Summary of outcomes and outlook for continued cooperation.

Practical information

When
Wednesday 4 March 2026, 11:00 - 17:00 (CET)
Languages
English

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