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Training and workshops

AccessibleEU Finland - Accessibility in e-commerce (WS & MLE-FI-01)

This AccessibleEU workshop, co-organised with Avaava and the Finnish Commerce Federation, will focus on the topic of e-commerce accessibility and its developments in Finland.

It aims to:

  • Make AccesibleEU known in the field of e-commerce.
  • Summarise the current picture and legislation demands in e-commerce accessibility in Finland.
  • Update accessibility benefits in e-commerce context.
  • Summarise practical solutions and tools in e-commerce accessibility.
  • Observe what are the success factors in e-commerce accessibility.
  • Benefit experts by experiences: Demonstrational stands with experts by experience.
  • Target audience: Professionals in the wide field of design from e-commerce, ICT, communication, service and product design.
  • When: Tuesday, December 5, 2023
  • Where: Helsinki City Hall, The Event Square of the City Hall. Pohjoisesplanadi 11-13, 00170 Helsinki.
  • Format: Hybrid
  • Type of event: Workshop and mutual learning session
  • Language: Finnish
  • How to participate: Free registration
  • Accessibility information: Captioning and sign interpretation in Finnish.
  • More information
  • electronic commerce
  • Tuesday 5 December 2023, 09:00 - 15:00 (EET)
  • Finland


  1. 5 Dec 2023, 09:00 - 15:00 (EET)
    • 9:00–9:05. Opening words, Finnish Commerce Federation
    • 9:05–9:25. Introduction: what is accessibility – an inclusive service path to e-commerce and how can the business field benefit from developing acccessibility? An introduction to the AccessibleEU initiative, Avaava
    • 9:25–9:45. What is the accessibility directive and whom does it concern in the field of commerce?
    • 9:45–10:00. The accessibility directive from the perspective of trade operators, comment speech. Ilari Kallio, leading expert, Finnish Commerce Federation
    • 10:00–10:10. Accessibility as a pacemaker for customer experience and business. Mirva Sandström, Digital Commerce Director, Digital Commerce Finland -community
    • 10:10–10:25. Discussion and questions
    • 0 min pause
    • 10:35. E-commerce accessibility in practice.
    • Discussion and questions

      • Case examples: accessibility as a part of designing a web shop — perspectives and experiences. Juha Kitinmäki, Head of Digital Commerce, and Matti Mauno, UX/UI Designer, Motonet
      • HSL and accessibility in the online ticket shop. Satu Rönnqvist, product manager, HSL ticket shop, HSL (Helsinki Region Transport)
      • E-commerce accessibility from the user perspective, Veera Florica Rajala, sociopolitical expert, Förbundet Finlands Svenska Synskadade (FSS)
      • The most typical accessibility challenges in e-commerce & checklist, tips, development work, Avaava
    • 11:40–11:50. Discussion and questions
    • 11:50–12:00. Concluding the forenoon events and a send-off to the afternoon, Avaava
    • 12:00–13:00. Networking Lunch (at your own expense)
    • 13:00–15:00. Demonstrational stands with experts by experience

Practical information

Tuesday 5 December 2023, 09:00 - 15:00 (EET)