AccessibleEU France - Inclusive Innovation Day: From theory to practice (24-WS-FR-01)

This event has ended.

The entry into force of the European Accessibility Act in June 2025 will require the integration of "design for all" in design processes (EN 17161 standard). This directive aims to make products and services accessible to everyone and will drive a transformation in innovation practices.

In response to these changes, inclusive innovation seeks to include all stakeholders, including people with disabilities and seniors, from the very beginning of the creative process. In addition to promoting social equity, this approach is a powerful economic driver, expanding potential markets and fostering creativity through diverse perspectives. It thus becomes a pillar for more ethical, sustainable, and socially responsible innovation, enabling everyone to fully participate in society.

Since 2018, the TechLab has been supporting companies in implementing these approaches, and together with the European AccessibleEU Resource Centre, they are organising a study day to raise awareness among practitioners and provide them with concrete tools to integrate inclusive innovation within their organizations. This event is supported by L’École de design Nantes Atlantique, the Technology for Change Chair at the Institut Polytechnique de Paris, the H2i Network, Harmonie Mutuelle, and Intégrance.

Experts, practitioners, and researchers will share their perspectives and experiences to guide professionals toward more inclusive innovation processes.

Details on the event:

Target audience: Researchers, practitioners, industrials and user experts.
When: Wednesday, October 2, 2024
Where: APF France - 17 bld Auguste Blanqui 75013 Paris, France
Format: Hybrid
Type of event: Workshop and mutual learning session
Language: French
How to participate: Join the event online
Accessibility information: Accessible venue. Captioning and sign interpretation in French (upon request).

design methodology | marketing | inclusion | research
Wednesday 2 October 2024, 10:00 - 17:30 (CEST)

Country

France

Programme

2 Oct 2024, 08:00 - 17:00 (CEST)
Agenda
- 10:00 AM – Welcome coffee.
- 10:15 AM – Opening remarks.
- 10:30 AM – Co-designing with people with disabilities: Methods and ethical questions. How can we meaningfully integrate people with disabilities into co-design in a way that is genuinely fair and respectful of everyone's rights and needs? This panel explores the methodological challenges and ethical issues involved in implementing inclusive practices in the design process.
  - Testimony – Valérie Fletcher – Director at the Institute for Human Centered Design – Boston.
  - Panel discussion moderated by Florent Orsoni:
    Patrice Bourdon – Associate Professor in Educational Sciences – Researcher at CREN – Nantes University.
    Estelle Peyrard – Head of the TechLab – Associate Researcher at i3-CRG – École Polytechnique.
- 12:00 PM – Lunch.
- 1:30 PM – Inclusive innovation: What changes for designers? How does inclusive innovation transform the role of the designer? This panel examines the methodological challenges designers face, pushing them to rethink creative processes to fully integrate user diversity.
  - Panel discussion moderated by Camille Chevroton:
    Vanessa Guilloteau – Head of Product Design.
    Gaël Guilloux – Designer.
    Lucile Pourbaix – Product Designer at Kingfisher.
    Yves Subarroque – Co-founder and Designer at Ehé – Creator of "La Flâneuse".
- 2:45 PM – Inclusive innovation: The role of marketing. This panel brings together researchers to analyze the role of marketing in inclusive innovation, questioning representations of the consumer with disabilities and exploring theoretical and empirical approaches to understanding how marketing strategies can contribute to equity, accessibility, and the dissemination of inclusive innovations.
  - Panel discussion moderated by Estelle Peyrard:
    Anthony Beudaert – Associate Professor in Management Science – Researcher at CERTOP – University of Toulouse Jean Jaurès.
    Nathalie Dubost – Professor in Management Science – Director of VALLOREM – University of Orléans.
    Jean-Philippe Nau – Professor in Management Science – Researcher at CEREFIGE – University of Lorraine.
- 3:45 PM – Break.
- 4:30 PM – Toward an evaluation of product inclusivity? Why and how should we evaluate the inclusivity of products? This panel discusses the regulatory, political, and methodological issues involved in assessing product inclusivity.
  - Testimony – Joy Goodman-Deane – Senior Research Associate – Engineering Design Centre – Cambridge University.
  - Panel discussion moderated by Estelle Peyrard:
    Florent Orsoni – President of the European Standardization Commission Design for All.
    Manuel Peirera – Head of the Accessibility Department – Association Valentin Haüy.
    Tatiana Alemán Selva – Senior Consultant and Head of Inclusive Tourism – ILUNION Accessibility.
- 5:30 PM – Closing remarks.